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办公家具销售模式发展新方向

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【摘要】:
办公家具属于大件商品,长期以来都是以“体验为王”,由于网上购买商品质量参差不齐,目标客户群体少等局限性,网上商城在未来一段时间内仍无法带给消费者真实体验,实体店还具有无可比拟的优势。大部分办公家具,家居建材商品特别是大件家具,其个性化、耐用型的消费特点,使得现场实景体验对消费者来说变得相当重要。  目前实现产品服务多样化,办公家具企业实体展示固然重要,但也不可忽略网络的力量。  网络的便捷性,可以

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